Insights & Trends

Cross-dataset patterns across 81 ads

Score Distribution

Average Scores by Section/Quarter

Ad Count by Creative Format

Avg Memorability by Format

Celebrity vs. Non-Celebrity Performance

Attention Curve Shapes

Cuts/sec vs. Engagement

Category Benchmarks

Industry# AdsAvg OverallAvg MemoryTop Performer
tv_networks66968NBC (74)
unknown500State Farm (0)
streaming_entertainment47071Peacock TV (74)
automotive37574Toyota (78)
sportsbook / sports betting26859FanDuel (74)
sportsbook25752Fanatics Sportsbook (68)
entertainment_film27476Paramount Pictures (74)
beverage_beer27483Michelob (74)
sports_league / event_announcement17884NFL (78)
financial_services/public_policy_advocacy16258Invest America (62)
footwear/apparel17473SKECHERS (74)
personal_grooming / men’s grooming devices17180Manscaped (71)
streaming / live TV service17479YouTube TV (74)
B2B fintech / corporate card & spend management17883Ramp (78)
TV networks / entertainment promo16357NBC (63)
entertainment_film_trailer12230Universal Pictures (22)
website_builders_and_domains17888Squarespace (78)
consumer tech / wearable smart glasses17168Meta (71)
snacks / CPG (potato chips)17674Lay's (76)
TV Networks / Broadcast + Streaming (NBC/Peacock)16362NBC (63)
tech / AI assistant17381Anthropic (73)
beverage_energy_drink17884Liquid Death (78)
tech (website builder / SMB SaaS / AI assistant)17868Wix.com (78)
digital health / telehealth weight loss (GLP-1)17276Ro (72)
real_estate_search / classifieds marketplace17480Homes.com (74)
grocery delivery / on-demand commerce17484Instacart (74)
film_entertainment17478Lucasfilm (74)
sportsbook / sports betting app17278DraftKings (72)
confectionery_snack17481Kinder (74)
QSR / Coffee & Donuts17281Dunkin' (72)
travel_theme_park_destination17981Universal Orlando Resort (79)
entertainment_streaming_studio_film17472Amazon MGM Studios (74)
TV Networks / Sports Broadcast & Streaming16668NBC (66)
beverage_hydration_functional17888Liquid I.V. (78)
home_appliances_and_power_tools17886Bosch Home (78)
food delivery / convenience tech17478Uber Eats (74)
confectionery/candy17886Nerds (78)
entertainment_film_studio16163Universal Pictures (61)
apparel_fashion_denim17881Levi's (78)
personal_care/skin_care17874Dove (Skin Care) (78)
telecom/wireless_carrier17888T-Mobile (78)
music streaming / subscription entertainment16252Apple Music (62)
TV Networks / Sports Programming17263NBC (72)
public_service_announcement17873Blue Square Alliance Against Hate (78)
automotive_accessories17269WeatherTech (72)
beverage / CSD (zero sugar cola)17478Pepsi Zero Sugar (74)
technology / enterprise software (AI productivity)17471Microsoft Copilot (74)
consumer tech / wearables (smart glasses)17276Meta (72)
tech (AI productivity / enterprise software)17273Genspark (72)
pharma / disease awareness (kidney & cardiometabolic screening)17483Boehringer Ingelheim (74)
spirits_vodka16678Svedka (66)
music_streaming16158Apple Music (61)
sports_league17871NFL (78)
TV Networks / Streaming (NBC / Peacock)16260NBC (62)
public health / advocacy (anti-processed-food PSA)16273MAHA Alliance (62)
snack_food / crackers17480Ritz Crackers (74)
consumer tech / smart home app17873Ring (78)
snacks (salty chips)17485Pringles (74)
beverage (functional soda/prebiotic soda)17286Poppi (72)
entertainment_gaming (franchise/brand campaign)17483Pokemon (74)
tech/AI assistant17874Google (78)
food_delivery / marketplace app17371Grubhub (73)
pharmaceutical/healthcare (prostate cancer screening awareness)17486Novartis (74)